Thursday, October 30, 2008

Dual Coding

Even before knowing that this picture was Nike ad, I could tell that it had something to do with sports. This ad is sort of plain, so I think the most important aspect of it is what the words are saying. It's trying to pump you up, and make you feel like you are on their team. The font is also really important. The "practice like champions" font is perfect. If it were another font then it might not be as effective. Since there aren't really any images in this ad, they had to choose the right font because it is the imagens. Nike obviously carefully picked out the colors (or lack of). The dull colors help set the mood. The red really sticks out since the only other colors are black and white. One thing in this ad that I am still uncertain of is what is that thing where the we believe is. This ad reminds me of a like a high school football team from the 1970's. It just seems very old school. It doesn't really advertise a product, though, so I'm not exactly sure what they want you to buy from it.

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